Copyright (c) 2012 Andrew Holtom
Making money through affiliate marketing is a very popular method for people who prefer to work from home. Receiving passive income gives a good feeling, however, there are some basic rules of thumb that need to be considered and adhered to in order to achieve the most success. In this article I’m going to share with you the basic elements of successful affiliate marketing.
Know your audience. Being aware of and meeting the needs of your market is going to get you everywhere in online marketing. Spend time researching what the issues are of your market and then be sure to provide solutions for them. Stay relevant and engage your readers.
Build trust. It used to be that a marketer could add affiliate links anywhere and get away with it. Web users have grown up and got wise – they can now tell an affiliate link from another link and are loathe to use them. They don’t want you to promote products that you don’t have faith in, nor give them too many ads. You’ll get dropped like a hot brick. Be kind and be generous with knowledge sharing to earn repeat visits.
Help people. Affiliate ads should be used as additional resources for your readers. Write your main content with engaging, useful and informative material. Then add your link so that they can read and learn more if they want to. Don’t just promote goods, offer value by sharing your knowledge and experience.
Be transparent. If you are getting something from an affiliation, then declare it. Your readers will appreciate that you are being honest with them. By being completely open about receiving a payment if people click on your link, you will not only build trust with your readers, but they’ll be more inclined to help you out and click.
Be picky. Don’t go selling goods that you think are bad quality. You’ve got to pick out products and services that your followers will want to know about. Help them out by providing them with something that they are going to gain benefit from – not just to fill your pocket.
Try something else. If you aren’t making sales with one particular program, then try the next one. Some ads might look better on your site, or they might offer better terms when it comes to paying out. Check with your favourite vendors to see if they offer affiliate opportunities. You don’t always have to go through a network and you’ll be cutting out the middle man commission too.
Make your content timeless. Readers will leave the page if they find content that is out of date. They don’t want to waste their time. Sites like WordPress will help you out with the option of showing ‘most popular’ posts through a widget. Be patient. You won’t build traffic and sales revenue in just a few weeks. You’ve got to keep at it until you see some serious progress. It’s not a get quick rich scheme and it will take some time to really reap the benefits.
Affiliate revenue can be one of life’s pleasures – it almost feels like something for nothing when you receive it. In reality, it’s not like that and will take some hard work to build it up. By employing these techniques over time, you shouldn’t have any problem doing that.
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