The Internet allows businesses to communicate directly with customers in order to sell products and build a brand. No small business should neglect the importance of building a website. It’s easy to learn how to make a website, and a wide variety of programs exist that can help a novice create a site that’s both professional and easy to navigate.
Step-by-Step Guide to Building a Website
1.) Choose a host. The webhost is a computer that stores all of the files associated with the website. Most people choose to hose their websites through a remote hosting company. Some hosting is free, but there will be limitations on how much space a free host can offer. Paid hosting can cost as little as a few dollars a month and is a good investment for most small businesses.
2.) Pick a design platform. Many websites are designed and built in WordPress, which is a blogging and website design program. WordPress enables users to create professional-looking sites with very little knowledge of HTML programming. There are other design programs that can be used, however, and a designer who learns HTML can put together a site’s code using nothing but a notepad document. Most web hosts will come with a couple of simple design programs and many have WordPress integration.
3.) Focus on design. Websites must be both attractive and functional to get traffic. A web designer can use a free WordPress theme or other premade design template to create an attractive site quickly and easily. A template can be personalized with graphics, text or logos. It’s worth the investment to hire a good graphic designer to build an attractive website that incorporates the company logo and color scheme. This is an essential part of business branding and helps users feel confident about the company.
4.) Write text. In order to achieve search engine rankings, a website’s text must focus on search engine optimization (SEO) techniques. Sites with several pages of meaty, keyword-rich and informative content rank the best in Google and other search engines. A designer can write his own content or he can outsource the content to a freelance writer who specializes in SEO writing.
5.) Publish and publicize. A website won’t appear in search engines immediately. The site owner must take the time to publicize the website by hand by submitting the link to search engines and advertising on social media outlets, other websites and web master forums. Over time, as the site gains popularity it will appear higher in search engine results. Adding a blog or other non-static content will help keep the site up-to-date and earn it a higher ranking in search engines.
Running a website is a commitment, and creating a successful site is an ongoing process. Web designers are always searching for new ways to improve their pages and provide informative content to users. By mastering the fundamentals of how to make a website, a business owner can begin using the fundamentals of web design as a corner stone for Internet marketing.