Once you identify a keyword that you wish to rank in Google for you want to get your on-page S.E.O right.
S.E.O stands for Search Website Optimization and is the process a site undergoes to enhance its prospects of being found in Google for the pertinent keywords.
Meta-tags are HTML ( website code ) classes that search sites use to identify which keywords an internet site is important for. There are 3 first tags you will need to get right ; ‘Title ‘, ‘Headings ‘ and ‘Description’.
The page title must contain your keyword. It doesn’t have to only be the keyword but ideally your keyword should appear at the beginning of title and there should be no more than seventy chararcters in your title. Hence for example I may have titled the page something similar to ;
SEO – Using WordPress To Lift Your Website in Google
SEO – Why You Need an SEO Company
SEO – Local Enterprise S.E.O Services
What ever your keyword is use it in the page title.
Advanced WordPress Tip
Employing a plugin such as WordPress S.E.O by Yoast will allow you to form 2 differnt headings – one for Google and the search sites and one for human readers. This is one of the things I love about WordPress – it is so flexible and is focused on S.E.O.
I have used that method on this post so the title that you the reader sees is ;
The Simple Way To Easily Optimise Your Website for Important Keywords with WordPress
But when Google comes along to have a look at this post it’ll see the title as ;
SEO Using WordPress To Lift Your Internet Site in Google
This permits me to target my desired keyword, without putting in a page title that’s irrelevant, or at a minimum barely strange, for the human reader.
There are a number of header tags on a web page – H1, H2, H3, H4, etc – and Google uses these as a strong indicator of relevancy, so ensuring your keyword is in these heading tags will help a lot .
The H1 tag is the most significant, H2 second most crucial and such like so if you only have one heading on the page ensure it is a H1 tag.
So use your keywords in you headings and sub-headings on the page.
The outline tag alerts the text that Google displays for your web page in its search results. Lots of your competitors will get this wrong in two alternative ways. A good description tag should hold the following ;
Keyword new text A call to action
Just as you place your keyword phrase into the page title and the headings and sub-headings, you need to place it your outline too.
The description should be hand written and be completely unique to the page – Google ranks pages not websites, so you have to view your site not as a single entity but as a collection of unique and seperate pages based around a common theme.
If you have got the same outline for each page on your website then Google will downgrade your website. If you don’t write an a description meta-tag at all then Google will just take the 1st 150 characters fom the page itself and this represents a lost opportunity for both S.E.O and getting your message out.
The description tag offers you the opportunity to pilfer traffic from websites that are essentially places above you in the search websites. If you take the time and trouble to scribble a good unique description which appeals to your target customer and contains a ‘call to action ‘ then you can con the searcher to click on your result instead of a rival who hasn’t bothered to write a singular and topical description.
Place your keyword in all 3 meta-tags – page title, page headings and page descriptions.
SEO – Place Keyword in URL
Re importance this is massive – Google gives big weight to URLs. That is the reason why if you can get your first keyword in your root domain you will receive a gigantic ranking advantage.
If you don’t have it in the root domain you can still easily place it in the URL for the individual pages. Have a look at the URL for this post in your browser.
The keyword – SEO – is in the URL – with WordPress it is really easy to manipulate your URLs to make them shorter and more SEO friendly. SEO – Conclusion
This post has been about on-page SEO – getting your webpages right for the keywords you need to target. The primary things you need to stress about are ;
Page title Page headings Page outline Page URL Body copy
We haven’t mentioned body copy so I’ll briefly discuss it here ;
Word density ( the proportion as a p.c. that the keyword appears in the body of the tract ) used to be a major element in ranking, but research endorses that it’s becoming less crucial. Simply by writing naturally it is nearly certain that your keyword will happen many times in the text anyhow.
In my past experience it is more important to get the meta-tags right than to try to shoe-horn your keyword into your article at each opportunity.
Note this isn’t original stuff, but the majority of your competitors, particularly if you’re a local business, will not be paying attention to, or even be aware of the significance of keywords in meta-tags.