Even people who have a limited knowledge about SEO know that constantly upgrading and changing the content of your website can help you to improve its page rank. One of the easiest methods to ensure fresh content is added to the website regularly is to incorporate a blog on the site. There are several different platforms that can be used to manage a blog; however; very few of them can hold a candle to the extremely versatile, flexible and innovate , WordPress and the best part is that you don’t pay a dime for it because it a freeware, now there simply cannot be another platform that can beat WordPress..
Most webmasters and SEO experts will tell you that Google likes websites with fresh content and if you set up a blog on your site; and if it gets the required attention from the visitors, you can be sure that there will certainly be no dearth of relevant and interesting material on your site and this is by far the most fantastic thing that you can do to improve your search engine ranking.
That being said, using WordPress can do wonders for your site besides the fact that it is extremely easy to use and can save you a lot of time; there are several free plug ins that can b used to male your blog search engine crawler friendly.
Here are some simple tips on how you can use some of the most essential plug ins.
Template Design: The first thing that you will need to do is customize the template of your site. It is recommended that you find a template that closely matches the look that you have imagined for your site; if the template is close to what a you need , you can always tweak it a bit in terms of the colors and graphics and other aspects till you get the desired look.
Most of the changes will be made to files such as footer.php, header.pho, page.php and index.php; however, you will need to update files depending on the theme that you choose to install on your website. You will also need to tweak the CSS file; this will change all the graphics and code so if you are not a technical person, it would be best t leave this it for the professionals.
Once the deign has been set up to suit your taste; you can customize the rest of the site without dwelling into the technicalities. Here are some suggestion that you can take cae of on your own without enlisting the help of an expert.
Permalink: Customize your URL’s because the default post URL’s are simply not search engine friendly You can make an appropriate choice by clicking on the settings tab and choosing the option ‘ permalink’
Should you go with or without WWW: If you are using WordPress, you will not have to worry about no www or the www redirects; this is taken care of for you ; however, you will need to chose the correct variation that you need. Go to the ‘General Settings’ and here you should see two fields one for Blog address and the other for WordPress. Make sure that you choose whether to include www or not in both the fields.
The plugins that you will need:
There is certainly o dearth of free plug ins that can add to the appeal of your site from spam protection to snapshot galleries and even social media integrators for a host of sites such a Digg, Twitter and Facebook. Many of these plug ins will prove vital in your quest to reach the top search engine positions; however, the two truly essential plug ins are SEO and XML sitemap plug ins.
SEO plug in: This will help you to customize the meta description tags, title tags and the page URL some popular SEO plugins are: ” All in One SEO Pack” and ” HeadSpace2″.
XML Sitemap Plug in: Te Google XML sitemaps is by far the best plug in this category. This plug-in helps you to automatically generate XML sitemaps which can be submitted to Google every time you update your site so that the search engine can have the most up to date information about your site.
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